Best Inbound Call Tracking Software for Small Businesses (2025)

We will discuss the best inbound call tracking software for small businesses, which gives you everything in one place—call details, recordings, analytics, call sources, locations, call duration, and much more. In this article, we will also discuss the best inbound call tracking software providers.

Today, we will talk about software that can be a golden key for small businesses. This software helps track all incoming calls. With it, businesses can see where their leads are coming from and what the source of the call is. It allows you to track, record, and analyze phone calls.

Everyone wants to generate and manage as much business as possible in today’s digital age. To do this, they often rely on ads to bring in new customers. But when calls come in through these ads, managing them can be a challenge. That’s where inbound call tracking software comes in.

Inbound call tracking software helps businesses track, analyze, manage, and record incoming phone calls, including details like call duration and caller location.

This type of software also helps businesses identify which marketing campaign is generating the most calls. For example, if you are running 3–4 campaigns and have assigned a unique phone number to each campaign, call tracking makes it easy to determine which campaign is generating the highest number of calls.

Tracking Source of Calls: The software tracks every inbound call to your business, showing exactly where the call came from, such as a specific Google Ads campaign, your website, social media, or any other source

Dynamic Number Insertion (DNI): Dynamic Number Insertion is a strong feature of call tracking software that displays different phone numbers on your website to visitors based on their source.

Call Recording: Some call tracking software providers offer call recording features, allowing all inbound calls to be recorded for quality control, training, dispute resolution, and analyzing customer service performance.

Call Analytics & Reporting: Provides detailed insights for all calls, including call duration, call volume by source, peak call times, call timestamps, answered vs. missed calls, and first-time vs. repeat callers. It also generates comprehensive reports to help improve marketing efforts and customer service.

Caller ID & Location Tracking: The software provides detailed caller information such as name, phone number, location, and device type. This helps businesses understand their audience better, identify quality leads, and respond in a more personalized way.

CRM Integration: Allows your inbound call tracking software to automatically sync call data with your Customer Relationship Management (CRM) system. This creates a unified view of every customer interaction—calls, emails, purchases, and more—all in one place.

Call Routing: Incoming calls are automatically routed to the right department or agent based on skill level, time, day, and work shifts.

Missed Call Alerts: If a call is missed, our call tracking software sends an instant alert or notification, ensuring no important sales opportunity is lost and immediate action can be taken on the missed call.

Now, let’s talk about the best inbound call tracking software solutions for small businesses that stand out as the top choices in 2025.

Atlas

Atlas is an inbound call tracking and marketing performance analysis software designed for small, medium, and large businesses. It helps businesses track all incoming calls to improve marketing performance, ROI, and customer interactions.

What sets Atlas apart from others is its powerful features that make it unique. It offers an easy-to-use dashboard that anyone can manage, along with detailed call reports, campaign management, target tracking, number management, smart routing, real-time data, and live monitoring.

Atlas also provides global phone numbers—including toll-free, local, and virtual numbers—across 40+ countries, allowing users to easily purchase numbers and assign them to any campaign.

Why Choose Atlas?

Real-Time Call Analytics: Get instant insights into call volume, duration, caller location, and source.

Dynamic Number Insertion (DNI): Automatically assign unique phone numbers to each campaign, so you always know which effort drove the call.

Location-Based Tracking: See where your calls are coming from and adapt your regional strategy with confidence.

Smart Call Routing: Say goodbye to missed opportunities. Route calls to the right team or agent based on location, Shift, time, day, or marketing source.

CallHippo

CallHippo is a cloud-based unified communication platform that also offers powerful call tracking software for businesses of all sizes. Its strong and feature-rich system helps businesses easily track all incoming calls. The user-friendly interface sets it apart from other call tracking software, making it simple and intuitive for users to operate.

Its provides real-time call status reports that display the total number of incoming calls, missed calls, and answered calls for each user directly on an easy-to-use dashboard. This enables businesses to monitor call performance and team responsiveness efficiently. It ensures that every inbound call is not only answered but also analyzed for better customer insights and team performance.

Why Choose CallHippo?

Call Analytics Dashboard: Get detailed insights in one place, including call volumes, call durations, peak hours, agent performance, and more.

Missed Call Alerts: Set up Missed Call Alerts so that an instant notification appears on the display if any important call is missed.

Call Source Attribution: By using Dynamic Number Insertion (DNI), you can identify which marketing channel, campaign, or keyword is performing well.

CRM & Helpdesk Integration: Automatically log call details in your CRM or helpdesk software like Salesforce, HubSpot, Zoho, or Zendesk to improve lead tracking and customer support.

CallRail

CallRail is one of the most popular call tracking software solutions in the market, especially designed to help small to mid-sized businesses track their calls effectively. Its powerful dashboard enables businesses to understand which marketing efforts—whether paid ads or print ads—are delivering the best return on investment.

Visual reports and graphics clearly show how many calls are coming from each platform, such as social media, Google Ads, direct mail, organic search, or other sources. Businesses can easily see which campaigns are generating the most leads, allowing them to pause underperforming campaigns and focus resources where they matter most. CallRail offers a complete suite of features, including Dynamic Number Insertion (DNI), keyword-level tracking, call recording, and form tracking.

Why Choose CallRail?

Comprehensive Analytics: In addition to in-depth reports, CallRail provides detailed analytics on call volume, call sources, durations, outcomes, and customer journeys.

Seamless Integrations: CallRail can be integrated with over 700 top marketing tools and CRMs, including Google Ads, Google Analytics, Facebook, WordPress, HubSpot, Salesforce, and many more.

Form & Conversation Tracking: Track not only calls but also web form submissions and chat conversations to get a complete picture of lead generation across channels.

User-Friendly & Scalable: Easy to set up and use CallRail works for teams of all sizes. As your business grows, you can expand tracking across new campaigns, teams, and channels.

CallTrackingMetrics

If you are running a business and struggling to track your calls, consider using one of the top call tracking software solutions like CallTrackingMetrics. This platform helps businesses track all incoming calls and understand exactly where their leads are coming from—whether it’s Google Ads, search, referrals, social media, calls, chats, form fills, or text messages.

It offers advanced call tracking features that are important for modern businesses, including Dynamic Number Insertion (DNI), call recording and transcriptions, custom call routing, form tracking, and much more. It’s also easy to integrate with your favorite tools and CRMs like Google Analytics, Google Ads, Zoom, Salesforce, and over 40 others—bringing all your data together in one place.

Why Choose CallTrackingMetrics?

Real-Time Reporting & Analytics: Access live dashboards and detailed reports that show call outcomes, agent performance, marketing ROI, and more.

Provide Phone Number: CTM offers toll-free, local, and vanity numbers in over 80 countries, making it easy to choose the right option and keep your brand visible.

Call Recording and Transcriptions: Record the communication between the caller and the customer to help avoid potential issues in the future.

Advanced Routing & Automation: Create custom call flows, auto-responses, and intelligent routing rules based on caller behavior, time of day, agent availability, or marketing source.

Ringba

Ringba is a powerful inbound call tracking and analytics platform tailored for marketers, call centers, and pay-per-call businesses. The platform is designed to be flexible and scalable, making it suitable for all types of businesses—small, medium, or large enterprises.

Whether a business receives 100 calls a day or over 1,000, the platform can easily track and manage them all. It offers advanced features like dynamic number insertion, real-time analytics, and intelligent call routing, enabling businesses to optimize their marketing campaigns and improve ROI.

Why Choose Ringba?

Intelligent Call Routing: Route calls based on predefined rules such as time of day, caller location, or performance metrics.

Custom Integrations: Ringba integrates easily with CRMs, ad platforms like Google Ads, and Google Analytics tools.

Business Phone Number Manager: Along with call tracking, Ringba also provides businesses with both domestic and international toll-free and local phone numbers.

Excellent Support & Community: Ringba provides responsive customer support and has a strong user community, which helps users maximize platform capabilities.

Invoca

Invoca is another big name in the market, offering AI-powered call tracking software designed for larger businesses and enterprises. It features a user-friendly interface that provides deep analytical reports on inbound calls, helping businesses understand the full customer journey.

With Invoca, companies can track all incoming calls—even those driven by Google Ads—and see exactly which keywords, campaigns, caller IDs, and lead types are generating results. The platform also allows tracking by location, region, state, and city, showing insights like total call volume, answered vs. unanswered calls, revenue from calls, caller intent, and call outcomes.

Industries such as healthcare, automotive, telecom, travel & hospitality, insurance, and more are using Invoca to increase their revenue and boost ROI through smarter marketing decisions and better customer engagement.

Why Choose Invoca?

Deep Call Tracking and Analytics: Invoca tracks every inbound phone call and gives detailed reports showing which campaigns, keywords, and ads are bringing the most calls to your business.

Contact Center Solutions: Invoca gives easy-to-use tools that help contact center solutions improve how agents work, focus on important callers, and give customers a better overall experience.

Easy to integrate: Invoca easily integrates with your favorite marketing, analytics, and CRM tools, giving you a full view of the customer journey and boosting performance effortlessly.

IVR Solution: IVR is the best way to connect callers to the right person or department, helping both customers and businesses save time.

CallFire

CallFire is a leading provider of cloud telephony services, offering powerful messaging and calling solutions to help businesses reach more customers. With CallFire, businesses can easily connect with their audience through voice and SMS campaigns.

CallFire also offers phone call tracking software specifically designed for small and medium-sized businesses. It’s easy to purchase local virtual phone numbers and toll-free numbers directly from the dashboard. These numbers can be used in advertisements, and every campaign call can be tracked effortlessly.

Additionally, businesses can integrate Google Analytics with CallFire’s call tracking software to gain complete insights into their ad performance and customer engagement.

Why Choose CallFire?

All-in-One Communication Platform: CallFire offers powerful cloud telephony services—including voice broadcasting, SMS messaging, and phone call tracking—designed to help businesses connect with more customers easily.

Easy Setup & User-Friendly Dashboard: With a simple dashboard, businesses can easily buy 1800 toll free and local numbers in 20+ countries, launch campaigns, and monitor every call performance.

Advanced Call Tracking & Analytics: Track every incoming call by campaign and easily connect with Google Analytics and see your ads performance.

Boost Marketing ROI: Use CallFire virtual phone numbers in ads and instantly see which campaigns give better results.

WhatConverts

WhatConverts is more than just a call tracking tool—it’s a complete lead tracking and reporting solution that shows you exactly what marketing is driving your best leads. It is especially valuable for those running PPC campaigns who want to track all incoming phone calls.

WhatConverts stands out with its clean and user-friendly dashboard, giving it a unique identity in the market. Users can view detailed reports directly from the dashboard, including information like lead name, lead type, source, keywords, page, status, recording, and call duration.

In addition to phone call tracking, the software also tracks chats, forms, and web form submissions. WhatConverts integrates with over 1,000 marketing and analytics tools, helping you collect and manage all your customer data in one place.

Why Choose WhatConverts?

Free Trial: WhatConverts offers a 14-day free trial for businesses. If you don’t like the plan, you can cancel anytime. They provide two types of plans: one for individual businesses and another for agencies.

Powerful Integrations: Easily connect with over 1,000 marketing and analytics tools to bring all your data into one place and manage it more efficiently.

Excellent Support: For any tool-related issues, the support team is available 24/7 via AI chatbot, phone, and the “Contact Us” form.

Powerful Features: Its powerful features like dynamic number insertion, lead qualification, call recordings, and real-time reporting, WhatConverts gives you full visibility into your marketing performance.

Improve Marketing ROI: Identify which marketing campaign is generating the most calls and performing better. Invest more in that campaign and stop the others.

Save Time: Instead of manually noting down the data of incoming calls, call tracking software automatically collects all the call data in one place. This saves time and reduces errors.

Grow Your Business: With clear data on what brings in customers, you can focus your efforts on the most effective marketing channels, helping your business attract more clients and increase revenue.

Better Customer Service: Many easy options can help improve customer service by using a call tracking tool, like quick response, call recording, identifying common customer issues, quality monitoring, call routing, and follow-up tracking.

Gain a Competitive Advantage: Many small businesses do not use call tracking tools and software, so by using it, you get better insights into your marketing and customer behavior. This gives you an advantage over competitors.

Choose the Right Features: Before choosing any software, make sure it offers the features you need — like call recording, real-time analytics, dynamic number insertion, call routing, CRM or Google Ads integration, mobile access, and other important tools.

Easy-to-Use: Make sure the software is easy to use without needing much training, and that its dashboard is simple to understand.

Check Reporting Tools: Look for software that offers clear reports on call sources, durations, missed calls, and conversions. You should be able to see what’s working and what’s not.

Easy to Integration other Tools: Make sure the call tracking software can connect with the tools you’re already using, like Google Ads, Google Analytics, email marketing tools, and CRMs such as HubSpot or Salesforce.

Check Customer Support: Before choosing any call tracking software, check if their customer support team is helpful and assists users well.

Compare Pricing: Before choosing a plan, compare the plans of 4-5 software options to see which one offers all the features at the best price.

Try a Free Trial: Many providers offer a free trial for a limited time. First, try the free trial and if you like it, then buy the plan.

Read Reviews and Compare: Before choosing call-tracking software, read what other users say about it. Check websites like G2, Capterra, or Trustpilot to see ratings and real feedback.

We also discussed the features of the software and explained what call tracking software is. As part of this, we reviewed the best inbound call tracking software providers for small businesses. Businesses should choose the one that fits their budget and offers the features they need.

Picking the right inbound call-tracking software solution helps you understand your customers better and improve your marketing. Focus on easy-to-use tools with good features, solid support, and the right integrations. Using the right call tracking software can give your business a real advantage in today’s competitive market.